Voxcons is an association whose main institutional mission is to create, promote and manage several well-articulated initiatives and
develop, especially through the web, tools of information, discussion, action and organization, addressed to the consumer citizens
that are active in the market and, more generally, in the economy. Our purpose is to reduce the informational asymmetry between
producers and consumers, in order to promote a greater economic democracy and a social and environmental sustainable development.
Consumers are essential members of the market: they represent the demand that determines the production of goods and services.
Anybody, thanks to the appropriate tools, can significantly influence economic and manufacturing tendencies through their consumption
and investment choices, and through their opinions on goods, services, companies, brands and public administrations.
In the last few years, the development of information technology and web generated important changes in almost each sphere of everyday life. These technologies and applications, which are still far from exhausting their innovation potential, are driving historic changes. This is the context in which we operate with the awareness that the great technological development can provide higher levels of knowledge and participation, while expanding the democratic potential of the market and of the economy.
In particular, we aim to develop an interactive web environment with several platforms, which all citizens can help both generate and develop. In this way, all consumers will be able to use such tools to inform themselves, spread their ideas, share opinions, behaviors, and judgments, both individually and collectively. These initiatives will promote a greater access to knowledge by an increasing number of people, will reduce the lack of informational asymmetries and will foster the participation to civilization and everybody’s well-being choices through a cogeneration of value. Show less
Voxcons arose from the need to develop all the opportunities and actions which may allow the consumers’ participation to the choices of economic, political, public, ethical, service and good production level. The power of the consumers over the market (active consumption choices and judgements of products, brands, companies, professionals, activities and public services administration) has been analyzed for a long time. The difficulty in exercising a minimal organized participation power made the consumers basically unable to become an esteemed and incisive social subject. More Some people think that this matter might derive from the intrinsic consumer’s “levity”, due to their weak interests; other people believe that the atomism of consumption choices and the advertising power on the buying process make it hard, or even impossible, to organize and to address consumption behaviors. Zygmunt Bauman’s opinion is the following: ”Nowadays we live in a global consumer society. The consumer’s pattern of behavior unavoidably influences all other life dimensions, including family and work”. Stefano Zamagni says: “Well self-organized consumers can become active partners in the planned process of production and in the resulting adoption of strategic decisions”. Leonardo Becchetti adds: ”I want to be remembered with an epitaph on my tombstone, which says that I’ve worked and fought for ‘voting with my wallet’.” In other words, we have (but we do not use enough) the great power of influencing the market by rewarding those companies leading-edge in social and environmental sustainability. Sociologists and Economists in general believe that in an economy where material goods production is superior to their request, and the marginal cost of these goods steadily tends to reduce (Jeremy Rifkin), consumption choices and consumers’ judgements will constantly become more central and decisive. We can also say that nowadays, consumer power is theoretically very persuasive, but until a few years ago, it looked impossible to practically achieve. Internet 2.0 has played an important role by allowing consumer citizens to be more and more active and participative, but above all it permits, through all the interactive Web features and especially social networks, communication and interaction with many people, with administrations and even with the companies. With regard to market, thanks to new interactive tools, the consumer is now able to co-generate his consumption experience, having the possibility to share it with other people. Marketing is always less oriented to a target, but it moves around the forum markets, that is by receiving opinions from people who share the same interests; in this way companies must set expectations along with consumers, in a relationship of value co-generation, in a horizontal collaboration with other consumers. This new type of relationship between citizens and companies that involves the consumer in the production, service and consensus decisions, has been adopted by many companies’ politics; though, it is not very common in the politics of public decision makers, and even absent in big and small social organizations. Social organizations are still culturally and organizationally shaped according to the twentieth-century patterns that interpret the context, the individual condition or interests in a rigid and fixed way, without realizing that people today can rely on a multitude of opportunities and act on different levels of interest with a moving individual perception, not really conformed to opinions and choices of social and political groups. These social and political groups are still unable to realize that the new main people meeting field is the web. Every day, in Italy 50 million people have access on Internet; Facebook hosts over 30 million profiles, and connections from mobile devices are higher than those from fixed devices. Basically, almost each youngster and an increasing number of not-so-young people live a connected life and smartphones have become an extension of our existence. This situation involves also some dangers and limits (which will not be discussed here in greater depth), and as Umberto Eco said, “the web hosts also a crowd of idiots”. However, this vision is only the reflection of social and real life complexity, where there are plenty of people who freely and independently report their essence and their sight of life on the Internet, which is often more direct than in normal relationships. The strength of the interactive web resides in always giving anybody the possibility to express their desire to be present and not to pass unnoticed, not to be alone, even if it means sacrificing their privacy. This makes the Internet, in its various and interactive forms, an irresistible tool of personal achievement. Therefore the challenge consists in identifying and promote, in a constant flow of relationships, ideas, opinions, behaviors, reference points regarding ethics, solidarity, equity, accountability, social and environmental sustainability, and in organizing these fundamental values in order to improve the quality of people’s life and to promote the civil progress. Show less
The association Voxcons develops, especially through the web, informational and formative tools useful to promote the role of the
consumer citizen, who plays an important role in the market, in the society, towards companies, institutions and public and private
authorities. In order to implement such an action, encourage the development of an ethical market and economy and to encourage positive,
supportive and mutual relationships; for the common good and for the economic, social and environmental sustainability of human
activities,, the organization applies the following ethical code.
The organization operates respecting human beings, their dignity and value in complete freedom and without any discrimination. All our activities are carried out in full compliance with laws and common rules of civil coexistence. We act seeking the common good and personal achievement of each person both in our background and elsewhere, both today and tomorrow. Our behaviors are based on a fair, responsible and balanced attitude towards employees, users and all partners. We work for an economic, social and environmental sustainability. We strive to make fair and transparent each of our actions, in order to give everybody the opportunity to freely judge our work. We are free and democratic people, we respect each opinion which respects other opinions as well, without any kind oppression. Both material and intellectual honesty and moral correctness are integral parts of our attitude and action. Our commitment is to enhance and promote the participation of citizens by giving voice to all the people interested in becoming protagonists of society and economy. Our ethics is based on the value and sense of sharing, with the awareness of what we always owe to others. Show less
The work of Voxcons is regulated by the following statute, which is entirely available by downloading it in the Italian version.
file_downloadDownload PDF (Italian document)
Voxcons wants to ensure that the processing of personal data of all partners is in accordance with the respect of human rights and
fundamental freedoms of the person and with the protection of personal data and privacy. To this end, Voxcons drafted the following
text concerning Privacy, which was published also in the site. It provides indications regarding site management methods and on-line
activities.This is a disclosure made in accordance with art. 13 of Legislative Decree 30 June 2003 n. 196 (Code regarding the
protection of personal data).
file_downloadDownload PDF (Italian document)